As a partnership, Manchester City Council, NHS Manchester and Greater Manchester Police have teamed up with Sunny Thinking to launch and promote the Think Safe Drink Safe card scheme. The project hopes to make responsible drinking choices and safer nights out easier to adopt by suggesting incentives and discounts to help make them happen.
A fully integrated campaign including designing trade and consumer leaflets and dispensers, posters, stickers, POS, launch invitations, banner stands and a website tsdscard.com. We are also handling the PR for the campaign and have already gained extensive coverage in the key local, regional and trade press.
http://www.tsdscard.com
