SWI, one of the leading clothing suppliers to the education sector have launched an exciting new teamwear collection. In addition to their own technical sports ranges S-tec and S-tecX, they've also teamed up with leading sports brands such as adidas, Canterbury, Errea, Gilbert, Grays and Nike to produce an exciting stable of products.
Initially building on their success in the education sector, Sunny Thinking have designed a targeted direct mail campaign at schools, colleges and teams up and down the country. Printed materials show samples from the extensive range in innovative formats and are supported by ongoing email campaigns that drive would be teamwear buyers to the new www.swi.co.uk/teamwear website.
http://www.swi.co.uk/teamwear
Sportswear International (SWI) continues to grow as a UK market leader in uniform, sportswear and teamwear to the education sector. More and more schools, academies and teams are turning to them for their clothing requirements. After the huge success of the guide we produced in 2010, the 2011 version is designed to showcase their growing product offering and expertise.
New studio photography combined with location shots help bring our latest guide to life and showcase SWI's extended product range; from popular core garments, brands and now widely acclaimed S-cut and S-tec ranges, through to their new S-enduro and expanded teamwear offerings.
http://www.swi.co.uk
Sportswear International (SWI) is a UK market leader in uniform, sportswear and teamwear to the education sector. More and more schools, academies and teams are turning to them for their clothing requirements. The time had arrived for SWI to produce a definitive guide to their business, from range building, ordering and supply methods through to what makes SWI so unique.
For the first time we have merged all their catalogues in to one publication giving exclusive access to their recently extended product range; from popular core garments, brands and now widely acclaimed S-cut and S-tec ranges, through to their new S-enduro and customised teamwear offerings. Months of planning, creative design and studio and location photography have been carefully crafted to produce SWI's new 'Essential Guide to Uniform, Sportswear and Teamwear'.
Sportswear International (SWI) specialise in providing uniform, sportswear and teamwear to the education sector and is one of the leading players in the UK today. Building on their proven quality, service and product innovation, creative marketing has been a major contributing factor to their continued success.
Over the last couple of years we have developed a highly targeted creative marketing strategy for SWI that combines the full range of marketing disciplines. We have helped build their brand through effective use of advertising, seasonal promotions, direct mail and email campaigns, as well as packaging design, product literature and ongoing PR and sponsorships.
In collaboration with Tom Mahon, one of Savile Row's leading tailors, SWI (Sportswear International) has created S-Cut, a stunning new range of school clothing. What Jamie Oliver achieved for school dinners, we're now helping SWI do for uniforms by bucking the trend of peddling cheap garments and developing a brand that revolutionises the way people think about school clothing.
By combining the tailored classic look of Savile Row with Sportswear International's own heritage, we developed a unique S-Cut brand. We built the brand from the initial logo design through to packaging, garment labels, an exclusive coffee table hardback brochure and direct mail activity.The new range was launched with an effective PR campaign.
