Most of us enjoy a drink every now and again. However it is easy to start drinking more than is good for us. The alcohol team at Manchester Public Health Development Service called on Sunny Thinking to design a publication aimed at promoting safer drinking habits in this case, in later life...combining our experience working on both alcohol led campaigns and talking to the older generations.
The publication we designed built initially on the idea of dispelling myths of early advertising campaigns that had us believe drinking was good for our health. We chose an illustrative route that made a parody of those campaigns and that idea and married this up with fonts and colour schemes that would be reminiscent of those from that era. Information such as units, safer drinking tips and health risks are clearly signposted in our broadsheet format.
http://www.mhsc.nhs.uk
Manzil is a leading restaurant and banqueting hall based in Manchester. Having already developed a growing reputation for their food and as an exquisite venue for weddings and conferences, Manzil has now turned to Sunny Thinking to promote it to a wider audience.
With a name originating from the Arabic meaning for destiny, our challenge is to help turn Manzil in to THE destination with a fully integrated marketing campaign.We started with a photo shoot and writing copy to bring the venue to life through a suite of printed materials for both the wedding and corporate markets. Next step is developing a full advertising and PR plan.
Andy Mann made his first appearance in 2011 in Sunny Thinking's award-winning 'Guide to STIs' for the NHS and now he's back to tackle more men's health issues. First up he's kick starting the New Year by helping people to stop smoking then there are more public health issues to confront.
The positive impact of Andy Mann was so immense last year with the first publication we designed, that the logical step was to develop his character further in order to confront a wide variety of men's health issues. The same straight talking tone and illustration style will continue to evolve and tell his story to help others.
http://www.mhsc.nhs.uk
SWI, one of the leading clothing suppliers to the education sector have launched an exciting new teamwear collection. In addition to their own technical sports ranges S-tec and S-tecX, they've also teamed up with leading sports brands such as adidas, Canterbury, Errea, Gilbert, Grays and Nike to produce an exciting stable of products.
Initially building on their success in the education sector, Sunny Thinking have designed a targeted direct mail campaign at schools, colleges and teams up and down the country. Printed materials show samples from the extensive range in innovative formats and are supported by ongoing email campaigns that drive would be teamwear buyers to the new www.swi.co.uk/teamwear website.
http://www.swi.co.uk/teamwear
The sexual health team at Manchester Mental and Social Care Trust, working alongside the specialist midwifery service, provide a range of materials for the Manchester Maternity Hospitals about 'Sexual Health and HIV in Pregnancy'. Their previous materials were outdated and they required updated information for both maternity staff and the public to cover topics including HIV testing, management of women found to be HIV positive in pregnancy, follow up care and getting support and resources.
Sunny Thinking was given the challenging commission to design a family of materials for this highly sensitive subject matter. Our solution was to incorporate an illustration of a mother and baby, entwined within the highly recognisable and iconic red ribbon on the covers of all the materials and develop a suite of materials that had a very sensitive, warm and approachable tone. We produced the main 'Sexual Health and HIV in Pregnancy' booklet for hospital staff and a series of information leaflets for the public including a version translated in to French.
http://www.mhsc.nhs.uk
